A Timely Call for Kindness

PLAYKNOW’s “Is It So Hard To Be Good” arrives with a message that feels remarkably relevant to the world around us, yet the song never sacrifices musical appeal for its thoughtful purpose. Built from a polished blend of Adult Contemporary, Synth-Pop, New Wave, and Retro-Pop, the track balances reflection with an inviting, melodic energy.

At the heart of the song is a simple but powerful idea: in a culture increasingly drawn to outrage, division, and negativity, perhaps kindness deserves more attention. What makes the concept work is PLAYKNOW’s decision to present it through accessible pop rather than turning it into a heavy-handed statement. The production gives the song an expansive, contemporary feel while retaining the nostalgic character of its retro influences.

Kim Rysstad is especially impressive. His warm, expressive voice gives the track its emotional center, adding sincerity and depth without overwhelming the carefully constructed arrangement. His vocal presence makes the song feel personal rather than preachy, allowing its underlying sentiment to connect naturally.

The musicianship is equally strong. Frode Berntzen’s production, mixing, and guitar work combine smoothly with Håkon Brynjulvsrud’s bass, Børre Flyen’s drums, and Jakob Lund Paulsen’s keyboards and synthesizers. Together, they create a sound that feels polished, atmospheric, and richly layered.

“Is It So Hard To Be Good” ultimately succeeds because it offers something increasingly valuable: a hopeful musical experience built around empathy and humanity. PLAYKNOW has created a song that is catchy enough to enjoy immediately, yet meaningful enough to linger in the mind afterward.