Sonic Heartbreak with a Glitter Glitch: JJ Sweetheart’s “Lavishly”

There’s something beautifully broken yet boldly unfiltered about JJ Sweetheart’s new single Lavishly. It’s not just a song, it’s a hazy emotional snapshot, the kind you dig out of an old phone and realize still makes your chest ache. Jay Simonson, the voice behind the moniker, steers his lo-fi solo project with a rawness that feels less like performance and more like confession. Recorded using just a phone and BandLab, this track doesn’t strive for polish, it thrives in its imperfections.

There’s an intoxicating intimacy to Lavishly, as if the synths are sighing and the beat is dragging its feet through the debris of a breakup. You can feel the fingerprints of influences like Alex G and Cindy Lee, but Simonson shapes them into something entirely his own, a “trashy ass yearn pop” ballad for anyone who’s cried in the dark and still dared to believe in love again. It’s dreamy, glitchy, and emotionally sincere, tugging you into a world where heartache shimmers like static on an old VHS tape.

This is the kind of song you stumble upon at 2 a.m. and immediately want to send to a friend with no explanation. Lavishly doesn’t beg for attention, it just exists, unapologetically vulnerable, and that’s exactly what makes it unforgettable. JJ Sweetheart isn’t just building songs, he’s building trust, one synth-drenched ache at a time.